Online Promotion Guide: Active Parenting Now Promoting Your Program Through Public Speaking
Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Relations Sample Public Service Announcement	Sample Press Release Promoting Your Program Through Public Speaking Gaining Additional Publicity for Your Parenting Program Promoting Your Workshop: The Final Details Ordering Program Kits and Parts

PROMOTING YOUR PROGRAM THROUGH PUBLIC SPEAKING

Designate a committee member to contact local organizations (refer to the list in “Preparing for Your Workshop") and ask if you can make a brief presentation promoting your upcoming program. If time allows, arrange to show a video vignette or two so the audience will see how they can benefit from the workshop or can recommend it to others.

You may want to outline a five-to-ten minute presentation as follows:

• State who you are and the name of the sponsoring organization; then briefly mention the date, time and location of the upcoming Active Parenting Now program.
• Summarize the specific topics covered in the program…of parenting, effective nonviolent discipline, teaching responsibility, logical consequences, defusing power struggles, stimulating independence, smoking, drugs, sexuality and violence, and the power of encouragement.
• Describe the benefits of the workshop…smoother, more harmonious family life and children who are responsible, cooperative and able to resist peer pressure.
• Describe the six-session format of the program
• Conclude with a “to action” by inviting parents to register. Have flyers and registration forms available. Offer to stay after the meeting to answer questions.

Remember that your enthusiasm will be more important than anything you actually say. Have a sign-up sheet available (name, address, phone number) for those who need to check on dates or cannot sign up right then. Make sure to contact them later in the week to follow up and answer questions. Encourage audience members who do not have children or whose children are grown to take a flyer and give it to a co-worker, neighbor or friend who might benefit from the workshop.

Write a thank-you note to the person who arranged for your presentation stressing their role in helping families in the community become stronger and happier.