Online
Promotion Guide: Active Parenting Today Online Groups
Sample Broadcast Public Service Announcement
|
|
|
|
Tips for Success:
- Use only one side of
a standard 8.5 X 11 sheet of white paper; the official letterhead of
the sponsoring organization is ideal.
- The words PUBLIC
SERVICE ANNOUNCEMENT should be typed in the top left-hand corner to
indicate this is a request for a non-paid/non-advertising community announcement.
- The words RELEASE
DATE and KILL DATE tell the station when to begin airing
the announcement and when to stop. Then type in contact information including
your name, phone number/e-mail address.
- Write a headline summarizing
your message. Then type in the number of seconds (i.e. :30 sec) it will take
to read the message. Note that most stations prefer announcements in :30,
or :60 second increments; with :30 being the best length. Remember, the station
is making the announcement without charge.
- Write an announcement
describing the program and its benefits. Be sure to include the basic factswho,
what, and when. Find a clock with a second hand and read the announcement
at a reasonable rate of speech to be sure it fits in the allotted time frame.
NOTE: ALL BODY COPY IS TYPED IN CAPITAL LETTERS.
- Mail, e-mail or hand-deliver
the public service announcement to the community events calendar manager at
the station at least two weeks before you would like it to be run. Call ahead
to check the specific deadline for each station.
- A few days after mailing
or delivering your announcement make a follow-up telephone call to be sure
it has been received and offer to answer any questions.
Mitchell
Middle School
1700 Future Avenue
Anywhere, State 11111
PUBLIC SERVICE ANNOUNCEMENT
Released: September
15, 2003
Kill Date: October
9, 2003 (this is the date for the announcement to end)
Contact: Name
Phone Number/E-Mail Address
Mitchell
Middle School
Offers Active Parenting Today Online Group :30 sec.
BEDTIME BATTLES, CHORE WARS,
HOMEWORK HASSLES
IT'S NOT EASY BEING A PARENT THESE DAYS. PARTICIPATE IN
AN UPCOMING ACTIVE PARENTING TODAY ONLINE GROUP AND YOU WILL LEARN HOW TO TACKLE
PARENTING CHALLENGES AND RAISE CHILDREN WHO ARE COOPERATIVE, RESPONSIBLE AND
ABLE TO RESIST PEER PRESSURE. THE ONLINE GROUP FORMAT MEANS YOU CAN PARTICIPATE
AT A TIME AND PLACE THAT IS CONVENIENT FOR YOU.
BEGINNING OCTOBER
12 MITCHELL ELEMENTARY SCHOOL WILL OFFER THE NEW VIDEO-BASED ACTIVE
PARENTING TODAY ONLINE GROUP FOR SIX CONSECUTIVE WEEKS. CALL THE SCHOOL
OFFICE AT 000-000-000 FOR MORE INFORMATION.