Online Promotion Guide: Active Parenting Today Online Groups Sample Broadcast Public Service Announcement
Introduction Preparing for Your Online Group Program Planning Your Online Group Program Promoting Your Online Group Program Sample Letter to Parents	Promoting Your Program Through Public Speaking Promoting Your Program Through Public Relations Sample Press Release Sample Broadcast Public Service Announcement Promoting Your Program: The Final Details

Tips for Success:

• Use only one side of a standard 8.5 X 11” sheet of white paper; the official letterhead of the sponsoring organization is ideal.
• The words “PUBLIC SERVICE ANNOUNCEMENT” should be typed in the top left-hand corner to indicate this is a request for a non-paid/non-advertising community announcement.
• The words “RELEASE DATE” and “KILL DATE” tell the station when to begin airing the announcement and when to stop. Then type in contact information including your name, phone number/e-mail address.
• Write a headline summarizing your message. Then type in the number of seconds (i.e. :30 sec) it will take to read the message. Note that most stations prefer announcements in :30, or :60 second increments; with :30 being the best length. Remember, the station is making the announcement without charge.
• Write an announcement describing the program and its benefits. Be sure to include the basic facts—who, what, and when. Find a clock with a second hand and read the announcement at a reasonable rate of speech to be sure it fits in the allotted time frame. NOTE: ALL BODY COPY IS TYPED IN CAPITAL LETTERS.
• Mail, e-mail or hand-deliver the public service announcement to the community events calendar manager at the station at least two weeks before you would like it to be run. Call ahead to check the specific deadline for each station.
• A few days after mailing or delivering your announcement make a follow-up telephone call to be sure it has been received and offer to answer any questions.
  

Mitchell Middle School
1700 Future Avenue
Anywhere, State 11111

PUBLIC SERVICE ANNOUNCEMENT

Released: September 15, 2003

Kill Date: October 9, 2003 (this is the date for the announcement to end)

Contact: Name Phone Number/E-Mail Address

Mitchell Middle School
Offers Active Parenting Today Online Group :30 sec.

BEDTIME BATTLES, CHORE WARS, HOMEWORK HASSLES…IT'S NOT EASY BEING A PARENT THESE DAYS. PARTICIPATE IN AN UPCOMING ACTIVE PARENTING TODAY ONLINE GROUP AND YOU WILL LEARN HOW TO TACKLE PARENTING CHALLENGES AND RAISE CHILDREN WHO ARE COOPERATIVE, RESPONSIBLE AND ABLE TO RESIST PEER PRESSURE. THE ONLINE GROUP FORMAT MEANS YOU CAN PARTICIPATE AT A TIME AND PLACE THAT IS CONVENIENT FOR YOU.

BEGINNING OCTOBER 12 MITCHELL ELEMENTARY SCHOOL WILL OFFER THE NEW VIDEO-BASED ACTIVE PARENTING TODAY ONLINE GROUP FOR SIX CONSECUTIVE WEEKS. CALL THE SCHOOL OFFICE AT 000-000-000 FOR MORE INFORMATION.