Online Promotion Guide: Families in Action Introduction
Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Speaking Promoting Your Program Through Public Relations	Sample Public Service Announcement Sample Press Release Promoting Your Program with a Photo Promoting Your Workshop: The Final Details Research Ordering Program Kits and Parts

This guide is a brief overview of some of the planning and promotional techniques that ensure a successful Families In Action program. Ultimately, though, the success of your workshop depends on you. Your sustained enthusiasm and unique insights into how best to spread the word about Families In Action will guarantee that more people in your community will learn skills that help build stronger families.

Before trying to sell the idea of parenting education to the community, it's important to know what Families In Action can do for parents, teens, and the community. This program gives people a six-week opportunity to focus on their family without any of the usual interruptions, such as TV and the phone. It pulls family members together as a team to learn how to prevent and solve problems together.

Parents may assume that teens are difficult to talk to and to get along with, and teens may assume that parents are difficult to talk to and to get along with. Both probably think that there is something "natural" about conflict between parents and teens. But who says this is how it has to be? What if there were a program that would help parents and teens to have a more positive, healthy relationship based on mutual respect? Well, there is such a program, and you are about to offer it to your community!

Families In Action has been in development for over five years, and research has proven that it is effective in promoting better communication and preventing substance abuse. This is a powerful program, teaching conflict resolution and negotiation skills that can be used at home, in school, and at work. And, it includes the challenging issues confronting our teens today- violence, alcohol, sex, and drugs.

Families In Action was developed with two distinct purposes in mind. It is designed to teach parents the skills needed to guide their teen to adulthood. It also teaches teens useful communication and negotiation skills. While parents are learning valuable techniques in their meeting, the teens are in the next room learning the very same things! Afterwards, the two groups are brought back together to discuss and practice what they have learned.