Online Promotion Guide: Families in Action Promoting Your Program with a Photo
Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Speaking Promoting Your Program Through Public Relations	Sample Public Service Announcement Sample Press Release Promoting Your Program with a Photo Promoting Your Workshop: The Final Details Research Ordering Program Kits and Parts

PROMOTING YOUR PROGRAM WITH A PHOTO

Chances for your press release appearing in the newspaper will improve if you send a photo along with your press release. Ideas for photos include:

• a scene from one of the Families In Action videotapes
• a photo of the program leader(s)
• a photo from your own past parenting groups

Be sure to take photos of your Families In Action group for future promotions! Take "action" shots and group shots.

If the newspaper contact is not able to attend one of your Families In Action sessions, send a post-program press release. Be sure to include a quote from one of your Families In Action participants and enclose a candid black-and-white photograph of the participants during one of the sessions.

Follow these simple rules when you send a photo with your release:

• Minimum 4" x 6" in size
• Glossy finish
• White borders
• Cardboard protection
• Sandwich your photo between two pieces of cardboard to protect it during mailing
• Caption/cutline. On a separate sheet of paper, type your suggested caption for the photo. Include a list of everyone in the photo, from left to right. Also, include the name of the event, and where and when it took place, along with a contact name and phone number. Tape the sheet of paper to the back of the photo. NEVER handwrite or type directly on the back of a photograph. Your writing may show through the image and could ruin it for publication.