Online Promotion Guide: Families in Action Promoting Your Workshop
Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Speaking Promoting Your Program Through Public Relations	Sample Public Service Announcement Sample Press Release Promoting Your Program with a Photo Promoting Your Workshop: The Final Details Research Ordering Program Kits and Parts

PROMOTING YOUR FAMILIES IN ACTION WORKSHOP

Promo pieces in your program kit

Active Parenting Publishers has included two important pieces in the Families In Action program kit to help you advertise your workshop:

There are two Families In Action Posters, one oriented toward parents and one designed to attract teens. Your kit includes two copies of each poster. Display them where your target audience can see them and respond to them. Have registration forms nearby. Also, be sure the poster indicates the workshop location and time. (Extra posters can be ordered online.)

The blackline master of the flyer describes the program and the benefits of participating. Photocopy this master and distribute it directly to parents and teens. Have plenty of extras prominently displayed where people can see them and take one home.

Create your own!

You can also use the design themes and information included in the Families In Action promotional pieces to create your own advertisements. A page with copies of the logo is included in your program kit. Here are some ideas of promotional pieces you could create and distribute:

• Flyers: 8.5" x 11" single-sheet handouts, which are inexpensive, effective ways to reach prospective participants. Place them on community bulletin boards in banks, grocery stores, fast food restaurants, coffee shops, and laundromats.
• Enclosures: Designed three to a page on an 8.5" x 11" sheet, and cut into three small flyers, these can be included in the sponsoring organization's regular mailings to customers, employees, or members. They also can be easily inserted in school newsletters, church bulletins, and the like.
• Letter: Send a letter from the head of the sponsoring organization encouraging course attendance. You might attach a Families In Action flyer and a registration form, or add these to the bottom of the letter under a dotted line. See our "Sample Letter to Parents."