Online Promotion Guide: Families in Action Sample Press Release
Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Speaking Promoting Your Program Through Public Relations	Sample Public Service Announcement Sample Press Release Promoting Your Program with a Photo Promoting Your Workshop: The Final Details Research Ordering Program Kits and Parts

SAMPLE PRESS RELEASE

Tips:

• Use only one side of a standard 8.5" x 11" sheet of white paper.
• The official stationery or letterhead of the sponsoring organization is ideal. Otherwise, be sure to include your name, address, and phone number at the top of the sheet.
• The words "FOR IMMEDIATE RELEASE" should be typed in the top left-hand corner of the release. Write a headline summarizing your message and stating the location of your workshop.
• The first, or lead, paragraph summarizes the who, what, when, where, and sometimes even the why and how of your program.
• Additional paragraphs fill out your story and gain reader involvement by telling how people can benefit from your program.
• The last paragraph should include a two- or three-sentence summary of your sponsoring organization.
• The word "-more-" should appear at the bottom of each page when another page continues with more information.
• Type the page number only at the bottom of the last page.
  

(Release must be on group's stationery)
Mitchell Middle School
2000 Future Avenue
Anywhere, State 11111

(Center the headline)
MITCHELL MIDDLE SCHOOL TO OFFER PARENT-TEEN WORKSHOP: FAMILIES IN ACTION

ANYWHERE, STATE--September 15--Mitchell Middle School announced today that it will offer the new video-based parent-teen workshop Families In Action from October 9 to November 15. This six-session video and discussion program will be held on six consecutive Thursday evenings from 7:00 to 9:30. Located at Mitchell Middle School on Independence Avenue, the parents' group will meet in the Library and the teens' group will meet in the Commons Area.

(use a quote when applicable)
"We are proud to offer Families In Action to parents and their teens in our community," says Denise Meyers, principal of Mitchell Middle School. "Parents and teens face many challenges these days. This program addresses the important issues of school success, violence, alcohol, drugs, and sex. It helps parents and teens get along by teaching them communication and negotiation skills that lead to improved relationships."

To register, or for more information on Families In Action, contact (name) at (phone) or (e-mail).

(Identifying paragraph of sender's organization)
Built in 1988, Mitchell Middle School is one of the 124 fine schools serving over 100,000 students in the Anywhere School District. In 1999 it was named a Blue Ribbon School by Governor John Doe.

(center the page number)
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